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Meta Ads — Facebook & Instagram

Reach Your Ideal Customers on Facebook & Instagram.

Billions of people are on Meta every day. We make sure your business shows up in front of the right ones — with creative that stops the scroll and targeting that converts.

Facebook
& Instagram
Reels
& Stories Ads
Retargeting
Campaigns
A/B Testing
Built-In
What We Do on Every Meta Ads Campaign

What We Do on Every Meta Ads Campaign

From pixel setup to creative strategy, here is every practice we apply to make your Facebook and Instagram ads perform.

📡

Meta Pixel & Conversions API Setup

Before running a single ad, we make sure your pixel is correctly installed and the Conversions API is connected — so every lead, purchase, and action is tracked accurately even with iOS privacy changes.

  • Pixel verified across all pages
  • Conversions API for server-side tracking
  • Standard and custom events configured
  • Google Tag Manager integration
🎯

Audience Research & Targeting

We build layered audiences based on demographics, interests, behaviors, life events, and lookalikes — so your ads reach people most likely to become customers.

  • Core audience by age, location, interests
  • Lookalike audiences from your customer list
  • Custom audiences from website visitors
  • Retargeting of warm audiences separately
🎨

Creative Strategy & Ad Formats

We plan and structure ad creative across formats — static images, carousels, video, and Reels — matched to your audience and campaign objective.

  • Static image ads for direct response
  • Carousel ads for product showcases
  • Reels and video for awareness
  • Story ads for immersive engagement
🔬

A/B Testing Framework

We test multiple creatives, audiences, and CTAs simultaneously so we find your best-performing combination fast — and scale it.

  • Creative A/B tests from day one
  • Audience split testing
  • CTA and headline variations
  • Winning ads scaled, losers paused quickly
🔄

Retargeting Campaigns

We run dedicated retargeting campaigns to re-engage people who visited your website, watched your videos, or engaged with your page — turning warm leads into paying customers.

  • Website visitor retargeting
  • Video view retargeting (25%, 50%, 75%)
  • Engagement retargeting (page, profile, posts)
  • Cart abandonment retargeting for e-commerce
💸

Budget & Bid Management

We structure campaigns with proper budget allocation between cold traffic and warm audiences, and actively manage bids to stay within your cost targets.

  • Cold vs warm audience budget split
  • Campaign Budget Optimization (CBO)
  • Cost-per-result targets set and monitored
  • Scaling budget on winning ad sets
🛡️

Ad Account Health & Compliance

We keep your ad account in good standing — avoiding policy violations, monitoring account health, and ensuring your business page is properly set up.

  • Business Manager correctly structured
  • Ad policy compliance checks
  • Page health monitoring
  • Backup payment and admin access
📊

Reporting & Insights

Monthly reports in plain English — reach, impressions, clicks, leads, cost per result, and what we're doing next.

  • ROAS and CPA tracked weekly
  • Creative performance breakdown
  • Audience overlap analysis
  • Next month strategy included in report
Our Approach

Why Our Meta Ads Management Works

We don't just execute tasks — we apply strategy, best practices, and genuine care to everything we do for your business.

🎨

Creative Is Everything on Meta

Unlike Google, people aren't searching — they're scrolling. We make ads that earn attention naturally, not by force.

🔄

We Never Stop Testing

One winning ad doesn't mean we stop. We continuously test new creative and audiences to keep performance strong.

📡

Tracking First, Always

We set up the Pixel and Conversions API before launching — so we're never flying blind.

🎯

Warm Audiences Get Their Own Campaigns

We never mix cold and warm traffic. Retargeting has its own budget, creative, and messaging.

How It Works

Our Process — Step by Step

A clear, transparent process so you always know what's happening and what's coming next.

01

Account Audit

We audit your existing ad account and pixel setup — or build it from scratch if you're new.

02

Strategy & Creative Plan

We define your audiences, funnel stages, and creative formats before building anything.

03

Campaign Build

Ad sets, audiences, creative, pixel events, and tracking — all configured before launch.

04

Launch & Test

Ads go live with A/B tests running from day one. We monitor daily in the first week.

05

Optimize & Scale

Weekly optimizations — kill underperformers, scale winners, refresh creative to prevent fatigue.

Ready to get started?

Tell us about your business and we'll build the right solution — tailored to your goals and your budget. First call is always free.

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