*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}
:root{
  --blush:#F9D5E5;--sky:#C8E6F9;--sage:#C8E8D4;--lavender:#D8D0F0;--peach:#FAE0CC;
  --cream:#FEF8F0;--white:#FFFFFF;--ink:#1A1A2E;--ink-mid:#3D3D5C;--ink-muted:#6B6B8A;
  --pink-dark:#C0527A;--sky-dark:#3A7CA5;--sage-dark:#3A7A57;--lav-dark:#6A5AAC;
  --accent:#3A7CA5;--accent-bg:#E6F4FD;
  --border:rgba(26,26,46,0.1);--radius:16px;--radius-sm:10px;--radius-pill:100px;
  --shadow:0 4px 24px rgba(26,26,46,0.08);--shadow-lg:0 8px 40px rgba(26,26,46,0.12);
}
html{scroll-behavior:smooth;}
body{font-family:'Inter',sans-serif;color:var(--ink);background:var(--cream);font-size:16px;line-height:1.7;overflow-x:hidden;}
h1,h2,h3,h4{font-family:'Plus Jakarta Sans',sans-serif;line-height:1.2;}
a{color:inherit;text-decoration:none;}
button{cursor:pointer;font-family:'Inter',sans-serif;}
nav{position:fixed;top:0;left:0;right:0;z-index:1000;background:rgba(254,248,240,0.92);backdrop-filter:blur(12px);border-bottom:1px solid var(--border);}
.nav-inner{max-width:1200px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;padding:0 24px;height:72px;}
.nav-logo{font-family:'Plus Jakarta Sans',sans-serif;font-weight:800;font-size:20px;color:var(--ink);display:flex;align-items:center;gap:4px;}
.nav-links{display:flex;align-items:center;gap:24px;}
.nav-links a{font-size:14px;font-weight:500;color:var(--ink-mid);transition:color 0.2s;}
.nav-links a:hover{color:var(--pink-dark);}
.nav-back{background:var(--ink);color:#fff;padding:9px 20px;border-radius:var(--radius-pill);font-size:14px;font-weight:600;border:none;}
.nav-back:hover{background:var(--pink-dark);}
.hamburger{display:none;background:none;border:none;flex-direction:column;gap:5px;padding:4px;}
.hamburger span{display:block;width:22px;height:2px;background:var(--ink);border-radius:2px;}
.mobile-menu{display:none;position:fixed;top:68px;left:0;right:0;background:var(--cream);border-bottom:1px solid var(--border);padding:20px 24px;z-index:999;flex-direction:column;gap:16px;}
.mobile-menu.open{display:flex;}
.mobile-menu a{font-size:15px;font-weight:500;color:var(--ink-mid);}
section{padding:80px 24px;}
.container{max-width:1200px;margin:0 auto;}
.eyebrow{display:inline-block;font-size:11px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--accent);background:var(--accent-bg);padding:5px 14px;border-radius:var(--radius-pill);margin-bottom:14px;}
.section-title{font-size:clamp(26px,3.5vw,40px);font-weight:800;margin-bottom:14px;}
.section-sub{font-size:16px;color:var(--ink-muted);max-width:600px;line-height:1.7;}
.text-center{text-align:center;}.text-center .section-sub{margin:0 auto;}
.btn-primary{background:var(--ink);color:#fff;padding:13px 28px;border-radius:var(--radius-pill);font-size:15px;font-weight:700;border:none;transition:background 0.2s,transform 0.15s;display:inline-block;}
.btn-primary:hover{background:var(--pink-dark);transform:translateY(-2px);}
.btn-outline{background:transparent;color:var(--ink);padding:13px 28px;border-radius:var(--radius-pill);font-size:15px;font-weight:700;border:2px solid rgba(26,26,46,0.2);transition:all 0.2s;display:inline-block;}
.btn-outline:hover{border-color:var(--ink);transform:translateY(-2px);}
/* HERO */
.hero{padding:120px 24px 80px;background:linear-gradient(135deg,#E6F4FD 0%,#D8D0F0 100%);position:relative;overflow:hidden;}
.hero::after{content:'';position:absolute;bottom:-60px;left:0;right:0;height:120px;background:var(--cream);border-radius:60% 60% 0 0/100% 100% 0 0;}
.hero-inner{max-width:1200px;margin:0 auto;position:relative;z-index:1;}
.hero h1{font-size:clamp(32px,5vw,58px);font-weight:800;color:var(--ink);margin-bottom:18px;}
.hero h1 em{font-style:normal;color:var(--accent);}
.hero-sub{font-size:17px;color:var(--ink-mid);margin-bottom:32px;line-height:1.7;max-width:640px;}
.hero-btns{display:flex;gap:12px;flex-wrap:wrap;margin-bottom:48px;}
.hero-stats{display:flex;gap:36px;flex-wrap:wrap;}
.stat-num{font-family:'Plus Jakarta Sans',sans-serif;font-size:28px;font-weight:800;color:var(--ink);}
.stat-label{font-size:12px;color:var(--ink-muted);font-weight:500;}
/* BEST PRACTICES */
.bp-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:20px;margin-top:48px;}
.bp-card{background:var(--white);border-radius:var(--radius);padding:28px;border:1px solid var(--border);transition:transform 0.2s,box-shadow 0.2s;}
.bp-card:hover{transform:translateY(-3px);box-shadow:var(--shadow-lg);}
.bp-icon{font-size:28px;margin-bottom:12px;}
.bp-card h3{font-size:17px;font-weight:700;margin-bottom:8px;color:var(--ink);}
.bp-card p{font-size:14px;color:var(--ink-muted);line-height:1.7;}
.bp-card ul{margin-top:10px;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:6px;}
.bp-card ul li{font-size:13px;color:var(--ink-mid);display:flex;align-items:flex-start;gap:8px;line-height:1.5;}
.bp-card ul li::before{content:'✓';color:var(--accent);font-weight:700;font-size:12px;margin-top:2px;flex-shrink:0;}
/* WHY EFFECTIVE */
.why-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;margin-top:48px;}
.why-card{border-radius:var(--radius);padding:26px;}
.why-card h4{font-size:15px;font-weight:700;margin-bottom:8px;}
.why-card p{font-size:13px;line-height:1.65;color:var(--ink-mid);}
/* PROCESS */
.process-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:16px;margin-top:48px;}
.process-card{background:var(--white);border-radius:var(--radius);padding:26px;border:1px solid var(--border);}
.process-num{font-family:'Plus Jakarta Sans',sans-serif;font-size:34px;font-weight:800;color:var(--accent-bg);margin-bottom:8px;-webkit-text-stroke:2px var(--accent);}
.process-card h4{font-size:15px;font-weight:700;margin-bottom:6px;}
.process-card p{font-size:13px;color:var(--ink-muted);line-height:1.65;}
/* CTA BAND */
.cta-band{background:var(--ink);color:#fff;padding:72px 24px;text-align:center;}
.cta-band h2{font-size:clamp(24px,3.5vw,36px);font-weight:800;margin-bottom:14px;}
.cta-band p{font-size:16px;opacity:0.65;margin-bottom:32px;max-width:500px;margin-left:auto;margin-right:auto;line-height:1.7;}
footer{background:var(--ink);color:rgba(255,255,255,0.5);padding:28px 24px;text-align:center;border-top:1px solid rgba(255,255,255,0.07);}
footer a{color:var(--blush);font-weight:600;}
@media(max-width:600px){
  .nav-links{display:none;}.hamburger{display:flex;}
  section{padding:56px 16px;}
  .hero{padding:100px 16px 70px;}
  .hero-btns{flex-direction:column;}
}

/* --- funnels extras --- */


/* SERVICE TYPE TABS */
.service-tabs{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:48px;}

.service-tab{background:var(--white);border-radius:var(--radius);padding:28px 24px;border:2px solid var(--border);text-align:center;transition:border-color 0.2s,transform 0.2s,box-shadow 0.2s;}

.service-tab:hover{border-color:var(--sky-dark);transform:translateY(-3px);box-shadow:var(--shadow-lg);}

.service-tab .tab-icon{font-size:36px;margin-bottom:14px;}

.service-tab h3{font-size:18px;font-weight:700;margin-bottom:8px;}

.service-tab p{font-size:14px;color:var(--ink-muted);line-height:1.65;}

.tab-badge{display:inline-block;font-size:11px;font-weight:700;padding:4px 12px;border-radius:var(--radius-pill);margin-top:12px;}
.service-tabs{grid-template-columns:1fr;}

  .service-tabs{grid-template-columns:1fr;}